Marketing toolkit - We Are The Lakes

Welcome to the new Lake District World Heritage Site campaign for 2017 - We Are The Lakes.

This campaign has been developed to celebrate the Lake District National Park being inscribed as a World Heritage Site. We Are The Lakes replaces the United by Herdy logo that was used for the bid engagement campaign.

We Are The Lakes celebrates the landscape, people and all the reasons why the Lake District deserves World Heritage status. In this toolkit you will find campaign guidelines and marketing assets for businesses and organisations to use and join in the unique World Heritage story. 

For more information on We Are The Lakes and the World Heritage Bid please contact lakeswh@lakedistrict.gov.uk 

 

We Are The Lakes campaign guidelines

Please read the guidelines before using any of the assets listed below.

Logos

Please check logo usage on page 8 of guidelines before using.

For use on websites and other digital media:

For use in print:

Logo (international use only):

 

We Are The Lakes Badge

An easy-to-use badge version of the logo for businesses that aren't able to create a logo lock-up:

We Are The Lakes Badge (international use only):

 

Benefits of World Heritage Site status

Find out what the benefits of World Heritage Site status will be for our businesses, visitors and communities.

 

Email Signatures

Include We Are The Lakes on your email or website banners:

 

You Tube Videos

Our World Heritage campaign videos are on You Tube for you to use within your marketing communications, share them across your digital channels and use them to educate your staff:

 

Social media video clips

 

Photography

We've created a selection of free photos to use in your World Heritage marketing activity.

Photographs of the Lake District's 13 valleys that underpin the World Heritage bid are available on the Lake District National Park website.

Additional photos of people and connections in the landscape are hosted in the following Dropbox folders:

 

An overview of the 13 Valleys

An overview of the 13 valleys that make up the Lake District National Park as a World Heritage Site.

 

World Heritage Site status customer postcard 

 

Storylines

A selection of short audio stories have been turned into unique storylines for use in your marketing. Storylines and photos represent the three strands of the World Heritage bid – identity, inspiration and conservation - from National Park heroes past and present.

Identity

1. Will Benson, Farmer

2. Graham Watson, Resident

3. Nigel Wilkinson, Business Task Force

Inspiration

4. Resident, Emma Moody

5. Visitor, Vivienne Westwood

6. International visitor, Grace Li

7. Artist, Harriet Fraser

8. Poet, Wordsworth (read by Jeff Cowton of the Wordsworth Trust)

Conservation

9. Natural England, Glen Swainson

10. Fix the Fells, Richard Fox

11. National Trust, Liz MacFarlane


Download the toolkit



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