Marketing toolkit - English Lake District World Heritage Site
Welcome to the new English Lake District World Heritage Site brand.
The brand has been developed to celebrate the Lake District National Park being inscribed as a World Heritage Site.
In this toolkit you will find brand guidelines and a selection of branding assets for businesses and organisations to use and join in the unique World Heritage story. When you click on your preferred asset, it will open in a new window. Just save the asset and get using! If you're after an eps or png version, please just get in touch. Thank you.
For more information please contact lakeswh@lakedistrict.gov.uk
Brand guidelines
Please read the guidelines before using any of the assets listed below.
Logos
There are number of variations of the brand. And each version comes in a two-line and three-line formats.
A selection of the above logos are available to download from this site, as black on white CMYK jpegs. It's a long list as it includes both the 2 line and 3 line versions. Just scroll down till you find the version that's best suited to you. If you need a logo in a different format (eps and png), please get in touch.
If you're after just the bottom element of the brand, or master, please scroll to the end of the list below.
Please check how to use the logo in the guidelines before using.
- Welcome to - 2 line version
- Welcome to - 3 line version
- Visit - 2 line version
- Visit - 3 line version
- Stay in - 2 line version
- Stay in - 3 line version
- Explore - 2 line version
- Explore - 3 line version
- Enjoy - 2 line version
- Enjoy - 3 line version
- Working - 2 line version
- Working - 3 line version
- Made in - 2 line version
- Made in - 3 line version
- Farming - 2 line version
- Farming - 3 line version
- Reared in - 2 line version
- Reared in - 3 line version
- Grown in - 2 line version
- Grown in - 3 line version
- Shop in - 2 line version
- Shop in - 3 line version
- Drink in - 2 line version
- Drink in - 3 line version
- Brewed in - 2 line version
- Brewed in - 3 line version
- Love - 2 line version
- Love - 3 line version
- Invest in - 2 line version
- Invest in - 3 line version
- Live in - 2 line version
- Live in - 3 line version
- Work in - 2 line version
- Work in - 3 line version
- Sail in - 2 line version
- Sail in - 3 line version
- Exploring in - 2 line version
- Exploring in - 3 line version
- Touring - 2 line version
- Touring - 3 line version
- Sightseeing in - 2 line version
- Sightseeing in - 3 line version
- Built in - 2 line version
- Built in - 3 line version
- Lovingly made in - 2 line version
- Lovingly made in - 3 line version
- Handcrafted - 2 line version
- Handcrafted - 3 line version
- Crafted in - 2 line version
- Crafted in - 3 line version
- Study in - 2 line version
- Study in - 3 line version
- Educated in - 2 line version
- Educated in - 3 line version
- Learn in - 2 line version
- Learn in - 3 line version
- Develop in - 2 line version
- Develop in - 3 line version
- Protecting - 2 line version
- Protecting - 3 line version
- Caring for - 2 line version
- Caring for - 3 line version
- Looking after - 2 line version
- Looking after - 3 line version
- Nurturing - 2 line version
- Nurturing - 3 line version
- Master brand - 2 line version
- Master brand - 3 line version
- Dine in - 2 line version
- Dine in - 3 line version
A number of the above - Welcome to, Enjoy, Explore, Love, Made in, Sail in, Stay in and Visit are available in Chinese, Japanese, French, Spanish and German, both as 2 line and 3 line versions and in all three formats. If you would like a translated version, please just get in touch.
Seasons
To encourage year-round business in the Lake District, here are seasonal versions of the WHS brand. Again if you would like eps or PNG versions, please just get in touch. J-pegs below:
- Spring in - 2 line version
- Spring in - 3 line version
- Summer in - 2 line version
- Summer in - 3 line version
- Autumn in - 2 line version
- Autumn in - 3 line version
- Winter in - 2 line version
- Winter in - 3 line version
- Easter in - 2 line version
- Easter in - 3 line version
- Christmas in - 2 line version
- Christmas in - 3 line version
English Lake District World Heritage social media headers
Easy-to-use readymade social media headers including the brand:
English Lake District World Heritage Site badges
Easy-to-use readymade badge versions of the brand, all jpegs:
- Welcome to - white on black, 2-line
- Welcome to - white on black, 3-line
- Welcome to - black on white, 2-line
- Welcome to - black on white, 3-line
- Drink in - white on black, 2-line
- Drink in - white on black, 3-line
- Drink in - black on white, 2-line
- Drink in - black on white, 3-line
- Explore - white on black, 2-line
- Explore - white on black, 3-line
- Explore - black on white, 2-line
- Explore - black on white, 3-line
- Love - white on black, 2-line
- Love - white on black, 3-line
- Love - black on white, 2-line
- Love - black on white, 3-line
- Made in - white on black, 2-line
- Made in - white on black, 3-line
- Made in - black on white, 2-line
- Made in - black on white, 3-line
- Shop in - white on black, 2-line
- Shop in - white on black, 3-line
- Shop in - black on white, 2-line
- Shop in - black on white, 3-line
- Visit - white on black, 2-line
- Visit - white on black, 3-line
- Visit - black on white, 2-line
- Visit - black on white, 3-line
Benefits of World Heritage Site status
Find out what the benefits of World Heritage Site status will be for our businesses, visitors and communities.
Email Signatures
Include English Lake District World Heritage Site brand on your email:
Photography
We've created a selection of free photos to use in your World Heritage marketing activity.
Photographs of the Lake District's 13 valleys that show aspects of the World Heritage Site's Outstanding Universal Values are available on the Lake District National Park website.
Additional photos of people and connections in the landscape are hosted in the following Dropbox folders:
The English Lake District's 13 valleys
Here you'll find a single page overview of each of the 13 valleys that make up the English Lake District World Heritage Site, plus each valleys' logo in 2-line and 3-line versions, both as jpegs.
- Borrowdale and Bassenthwaite (pdf)
- Borrowdale and Bassenthwaite 2-line valley logo (jpeg)
- Borrowdale and Bassenthwaite 3-line valley logo (jpeg)
- Buttermere (pdf)
- Buttermere 2-line valley logo (jpeg)
- Buttermere 3-line valley logo (jpeg)
- Coniston (pdf)
- Coniston 2-line valley logo (jpeg)
- Coniston 3-line valley logo (jpeg)
- Duddon (pdf)
- Duddon 2-line valley logo (jpeg)
- Duddon 3-line valley logo (jpeg)
- Ennerdale (pdf)
- Ennerdale 2-line valley logo (jpeg)
- Ennerdale 3-line valley logo (jpeg)
- Eskdale (pdf)
- Eskdale 2-line valley logo (jpeg)
- Eskdale 3-line valley logo (jpeg)
- Grasmere, Rydal and Ambleside (pdf)
- Grasmere, Rydal and Ambleside 2-line valley logo (jpeg)
- Grasmere, Rydal and Ambleside 3-line valley logo (jpeg)
- Haweswater (pdf)
- Haweswater 2-line valley logo (jpeg)
- Haweswater 3-line valley logo (jpeg)
- Langdale (pdf)
- Langdale 2-line valley logo (jpeg)
- Langdale 3-line valley logo (jpeg)
- Thirlmere (pdf)
- Thirlmere 2-line valley logo (jpeg)
- Thirlmere 3-line valley logo (jpeg)
- Ullswater (pdf)
- Ullswater 2-line valley logo (jpeg)
- Ullswater 3-line valley logo (jpeg)
- Wasdale (pdf)
- Wasdale 2-line valley logo (jpeg)
- Wasdale 3-line valley logo (jpeg)
- Windermere (pdf)
- Windermere 2-line valley logo (jpeg)
- Windermere 3-line valley logo (jpeg)
Download the toolkit
