Rail Recovery campaign03 June 2019
Cumbria Tourism has launched a £285,000 marketing campaign aiming to rebuild visitor confidence in train services and positively inspire potential visitors to the English Lake District. The campaign will see the Lake District feature at Manchester Airport, London Euston and other key Northern cities including Leeds, Liverpool, Edinburgh and Newcastle.
For six weeks starting early June, the outdoor advertising promoting the Lake District can be seen at some of the country’s busiest commuter hubs. That includes advertising at Manchester’s Piccadilly Gardens and a 12 metre wide ‘digi-bridge’ over one of the North West’s busiest commuter routes, the Mancunian Way.
The campaign comes in the run-up to the school summer holidays and follows robust and sustained lobbying at government level by Cumbria Tourism, Cumbria County Council and Transport for the North, to secure funding through the rail industry amid disruption to train services over the past 12 months.
It has all been timed to coincide with a new 50% discount off advance purchase train tickets with Northern Trains, when passengers buy online by Sunday 14 July and use the tickets before Sunday 29 September (T&Cs apply, see www.northernrailway.co.uk/north50).