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English Lake District World Heritage Site brand

21 September 2018

The new English Lake District World Heritage Site brand was launched at this year’s Westmorland County Show. The brand has been created following lengthy consultation by the World Heritage Site Marketing Group, a collective of local marketers from across a number of sectors, on behalf of the Lake District National Park Partnership.

The new brand provides all businesses and communities in the World Heritage Site, and the wider county beyond, the opportunity to be associated with and benefit from this special internationally significant accolade.
The brand comprises of two elements which represent the relationship between ‘place’ and ‘people’, and as such effectively and simply reflects the Lake District’s cultural landscape. The ‘people’ element has been designed so that it has flexibility in its use and so it can be a tool for all, from farmer to hotelier, from jam maker to taxi driver and more.

At the launch, Stephen Henwood, chair of the Lake District National Park Partnership said that the branding was a means to ‘take forward’ the heritage status. “It’s a way of showing provenance of what’s being produced and that it’s rooted in the Lake District and in World Heritage status”, he said.

Local food producer Hawkshead Relish has already got on board with the branding. Anne Jones from the company said: “The brand that has been created is a simple reflection of the heritage of the cultural landscape in which we live, but its simplicity is distinctive and eye catching, affording an array of opportunities for local businesses”.

“We exist in a highly competitive market, both in the county and outside the county, throughout the UK and globally. Anything we can do to give our products that extra special unique selling point, we’re always going to try to do that”.

All the brand artwork and assets are available from the toolkit pages within this website.

About the author

Mairi Lock World Heritage Site Coordinator Lake District World Heritage Site

Coordinating World Heritage Site communications on behalf of the Lake District National Park Partnership