"People come here for the spectacular landscapes of course, but more than that, it’s a special place to recharge, relax and get away from the frenetic pace of life. Visitors tell us they find their own piece of heaven here, be it in the busy towns, such as Keswick and Grasmere, or in the quiet valleys – there really is something for everyone and in all seasons here.

Visitors sometimes take time to get used to things like the windy road networks; but once they relax and realise they are in one of the most beautiful and special places in the UK, that’s open 364 days a year, whatever the weather, they can begin to enjoy a different kind of break here.

There really is something for everyone here - whatever the season or weather.

We’re working together to conserve, not preserve the Lake District – this is a living, evolving place and one that we must ensure has a future for everyone. We all respect and love the landscape that our businesses are fortunate enough to sit in and take responsibility for its protection.

Nigel Wilkinson, Managing Director of Windermere Lake Cruises

Lake District Case Study